Ningzhi Liu
ABSTRACT
This paper puts forward users' questioning behavior and examines the antecedents of users' questioning behavior. Based on egoistic and altruistic motivation theory, privacy protection theory, self-efficacy theory, the hypotheses of direct effect and interaction effect are proposed. Using a survey sample of 411 OKC users, this paper tests the model and hypothesis. The results show that egoistic motivation has a direct positive impact on questioning behavior, while altruistic motivation has no direct impact on questioning behavior. Altruistic motivation is positively related to questioning behavior under conditions of strong privacy protection.
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Index Terms
- Antecedents of Questioning Behaviors in Online Knowledge Community: Egoistic Motivation vs. Altruistic Motivation
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