Index Terms
- Making social impact commonplace
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Social Media Impact on Business Evaluation
In a highly globalized and competition driven business world the role of social is growing. Social media is increasing. The social media has become a tool for marketing. Nevertheless the evaluation of investments in the social media and its benefits is ...
Uses and gratifications of social networking sites for bridging and bonding social capital
Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. ...
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