Yue Zhang
ABSTRACT
Experimental design is vital for evaluating changes in user mental models and behaviors. In this UX research case study, we take inspiration from clinical research and employ an ABA (baseline-intervention-extinction) and AB/BA crossover experimental design to understand user perception, usage, and adoption of a new smartphone feature ("new phone feature"). We describe how we employed the ABA and AB/BA Crossover experiment paradigms in a series of studies over 4 months and the insights gleaned.
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- Heather A Gordon, Julia J Rucklidge, Neville M Blampied, and Jeanette M Johnstone. 2015. Clinically significant symptom reduction in children with attention-deficit/hyperactivity disorder treated with micronutrients: an open-label reversal design study. Journal of child and adolescent psychopharmacology 25, 10 (2015), 783–798.Google ScholarCross Ref
Index Terms
- Intervention Study Design in Mobile Research
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