Ziwei Gao
ABSTRACT
This study examines the effectiveness of a novel personalization approach for persuasive and behavior change systems: time loss aversion. Focusing on time instead of money, it influences behavior. Two interventions were developed and tested to reduce daily social media use and boost non-digital activities. Participants received information about their average daily social media use in terms of a week, month, and year, with one intervention offering substitute activities. Among 231 participants, both interventions successfully reduced intentions for future social media use, revealing generational effects, with Gen Zs using social media more than Millennials. These results have practical implications for personalizing interventions that reduce excessive digital engagement.
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Index Terms
- Personalizing Time Loss Aversion to Reduce Social Media Use
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