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Today's Holiday Moments are Tomorrow's Memories

Published:27 July 2023Publication History

ABSTRACT

Food has an incredible power to ensnare our senses and punch through time, bestowing upon us a remarkable window through which we can experience sharing past meals with loved ones once again. This enchanting, magical force is behind Hornet's most ambitious holiday film for Kroger yet where co-directors Yves Geleyn and Michael Thurmeier reinforce the campaign's core message that "Today's Holiday Moments are Tomorrow's Memories".

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  • Published in

    cover image ACM Conferences
    SIGGRAPH '23: ACM SIGGRAPH 2023 Electronic Theater
    August 2023
    28 pages
    ISBN:9798400700521
    DOI:10.1145/3577024

    Copyright © 2023 Owner/Author(s)

    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the owner/author(s).

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    • Published: 27 July 2023

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    Overall Acceptance Rate1,822of8,601submissions,21%

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    SIGGRAPH '24
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