Bingjie Liu
ABSTRACT
The integration of culture and tourism is an important carrier of expanding tourism consumption and enhancing the sense of national happiness. It is also a key link to smooth the economic cycle, realize the 14th five-year plan and 2035 vision goal. The deep integration of Internet and tourism makes tourism roles diversified and intelligent, which improves the feedback ability of tourists' cultural needs to tourism industry and optimizes the response ability of tourism supply to cultural demand. This paper uses the coupling coordination model to measure the degree of integration of culture and tourism, and analyzes the influence of Internet on the development of cultural and tourism integration and spatial spillover effect by using the spatial Dubin panel model. The results show that the degree of integration of culture and tourism has a significant spatial agglomeration, and the Internet is a significant role in promoting the integration of culture and tourism, and has a positive spatial spillover effect. The results of econometric analysis are robust, so we should pay attention to the promotion of Internet on the integration of culture and tourism, and promote the high-quality development of tourism industry.
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