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Design to Increase Social Interaction between Viewers of Dramas on OTT Platforms

Published: 14 October 2023 Publication History

Abstract

In this paper, we examined the effect of Over-the-Top (OTT) media platforms on social interaction and the sense of connection among drama viewers. The findings from semi-structured interviews revealed that the personalized and asynchronous nature of OTT streaming could lead to reduced social communication opportunities before, during, and after drama-viewing experiences. In particular, participants expressed difficulties in finding companions to co-watch dramas, a lack of simultaneous emotional communication with others, and concerns about spoilers. To address these challenges, we proposed three solution ideas and evaluated them in follow-up interviews. Based on our findings, we discuss design implications for promoting social interaction between OTT drama viewers.

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  • (2023)Are video streaming services offering incomplete entertainment?Media, Culture & Society10.1177/0163443723121644346:2(414-424)Online publication date: 18-Dec-2023

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    cover image ACM Conferences
    CSCW '23 Companion: Companion Publication of the 2023 Conference on Computer Supported Cooperative Work and Social Computing
    October 2023
    596 pages
    ISBN:9798400701290
    DOI:10.1145/3584931
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Published: 14 October 2023

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    Author Tags

    1. OTT
    2. Sense of connection
    3. co-watching
    4. drama-watching
    5. over-the-top
    6. social interaction
    7. video streaming service

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    • (2023)Are video streaming services offering incomplete entertainment?Media, Culture & Society10.1177/0163443723121644346:2(414-424)Online publication date: 18-Dec-2023

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