skip to main content
10.1145/3587716.3587816acmotherconferencesArticle/Chapter ViewAbstractPublication PagesicmlcConference Proceedingsconference-collections
research-article

MakeApp: A Makeup Filter Application using Augmented Reality

Published: 07 September 2023 Publication History

Abstract

Since the occurrence of the pandemic, the level of assurance that people are safe in their environment has declined, which had a significant impact on many people, particularly business industries including selling makeup products that are exposed from physical contact. The goal of this research is to create a mobile application for branded makeup tools that uses QR codes to help customers filter their makeup based on their faces and skin tone using augmented reality. This is to assist and address old processes that cause inefficiency in the system of makeup sellers. Seeing as software applications are a growing industry, the study's goal is to provide an opportunity for both makeup sellers and customers to have fewer products to use as testers and use it contactless through the presence of mobile applications. Social implications by utilizing interactive technology, the brand can get closer to its customers and provide them with assistance and entertainment when they shop online. AR can also lead to future tool reuse behaviour, resulting in long-term consumer relationships. Furthermore, AR can be used with a mobile phone, which can be used at any time and from any location, eliminating space and time constraints. As a result, the brand can use inexpensive and extensive technology as a marketing strategy. It may also become one of the most widely used marketing tools. Originality/value This study fills a gap in the literature on mobile augmented reality technology in the beauty industry. Such knowledge will not only aid in the online development of brands but will also aid in the development of retailers in the beauty industry, providing the necessary capabilities for the expansion and application of this new technology. Furthermore, a systematic approach is used to identify processes that are interconnected and must be included in the mobile application. The developers, research adviser, and the carefully selected business company for the research topic will all be involved in the research project.

References

[1]
S. Feder, “Coronavirus May Signal the End of Makeup Testers in Beauty Stores,” Insider, May 2021. https://www.insider.com/coronavirus-brings-about-the-end-of-makeup-testers-beauty-stores-2020-5 (accessed Oct. 04, 2022).
[2]
Y. Uzun, H. CALP, and R. Butuner, “Augmented Reality and Application Areas,” Augmented Reality and Application Areas, Dec. 2021, Published, [Online]. Available: https://www.researchgate.net/publication/357447883_Augmented_Reality_and_Application_Areas
[3]
S. Ibáñez‐Sánchez, C. Orús, and C. Flavián, “Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory,” Psychology & Marketing, vol. 39, no. 3, pp. 559–578, Jan. 2022.
[4]
A. Bashir, “Is it safe to use makeup testers in cosmetics stores?” The Conversation, Nov. 02, 2017. https://theconversation.com/is-itsafe-to-use-makeup-testers-in-cosmetics-stores-86635 (accessed Oct. 18, 2022).
[5]
AlgoFace, “What is Virtual Makeup? Tech Is Giving Cosmetics Try-On a Makeover,” AlgoFace, Jul. 06, 2021. https://www.algoface.ai/what-is-virtual-makeup/ (accessed Oct. 18, 2022).
[6]
“Are Free Samples a Good Investment for Businesses? | Blog | Herosmyth,” Herosmyth. https://www.herosmyth.com/article/arefree-samples-good-investment-businesses (accessed Oct. 18, 2022).

Index Terms

  1. MakeApp: A Makeup Filter Application using Augmented Reality

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Other conferences
    ICMLC '23: Proceedings of the 2023 15th International Conference on Machine Learning and Computing
    February 2023
    619 pages
    ISBN:9781450398411
    DOI:10.1145/3587716
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 07 September 2023

    Permissions

    Request permissions for this article.

    Check for updates

    Author Tags

    1. Augmented Reality
    2. Makeup Products
    3. Mobile Application

    Qualifiers

    • Research-article
    • Research
    • Refereed limited

    Conference

    ICMLC 2023

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • 0
      Total Citations
    • 81
      Total Downloads
    • Downloads (Last 12 months)41
    • Downloads (Last 6 weeks)5
    Reflects downloads up to 20 Jan 2025

    Other Metrics

    Citations

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    HTML Format

    View this article in HTML Format.

    HTML Format

    Media

    Figures

    Other

    Tables

    Share

    Share

    Share this Publication link

    Share on social media