Aditto Baidya Alok
Hasibul Sakib
Shamsil Arafin Ullah
Fardin Huq
Riya Ghosh
Joyanta Jyoti Mondal
Md. Sadiqul Islam Sakif
Jannatun Noor
ABSTRACT
With rapid urbanization and increasing traffic congestion in major cities, alternative modes of transportation have gained significant attention. The ride-sharing app revolution also has sparked a significant transformation in the transportation industry, along with “Khep”, an unusual ride-sharing approach where individuals negotiate fares directly with drivers personally, which has become a popular means of transportation. In this research, we investigate various factors that influence the preference for such unconventional contractual rides over ride-sharing apps, such as cultural norms, trust issues, affordability, and accessibility. Moreover, we explore the role of technology literacy, marketing strategies, and regulatory frameworks in shaping the adoption landscape. After conducting a survey and interviews, we conduct a thorough analysis to determine the expected findings and uncover meaningful insights regarding the utilization, preferences, and challenges within the ride-sharing industry in Bangladesh. The findings of this study reveal that cultural factors, such as the preference for bargaining and personal connections, strongly influence the popularity of contractual rides. Additionally, concerns related to safety, data privacy, and trust act as barriers to ride-sharing app adoption. Being associated with UN SDG Goals 11 and 9, the implications of this research extend beyond Bangladesh and can provide insights for policymakers, transportation companies, and technology developers seeking to understand the factors shaping the adoption of ride-sharing apps in similar contexts.
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Index Terms
- ‘Khep’: Exploring Factors that Influence The Preference of Contractual Rides to Ride-Sharing Apps in Bangladesh
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