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Research on the Implementation of Advertising Design Teaching Based on Unity3D Development Platform and Web3D Technology

Published: 21 June 2024 Publication History

Abstract

In this work, the Unity3D development platform and Web3D technology are integrated into the teaching method of advertising design to get rid of the issues due to lack of communication and efficacy through design of digital advertisement. Based on this, an approach for ingenious product design from nature is proposed, with an emphasis on attaining a functional interaction of aesthetic intent and geometric features and investigating the relationships among natural systems and designers in product design from nature. The ponderings and research findings for the methodologies associated with the proposed approach are presented. This methodology is thought to significantly bring down the delivery time of ground-breaking design and development of products, both economically and technologically. The findings in comprehensive experiments demonstrates that interactive virtual technology can significantly enhance the efficacy and interaction of the whole system in the process of digital advertising design.

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  1. Research on the Implementation of Advertising Design Teaching Based on Unity3D Development Platform and Web3D Technology

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    cover image ACM Transactions on Asian and Low-Resource Language Information Processing
    ACM Transactions on Asian and Low-Resource Language Information Processing  Volume 23, Issue 6
    June 2024
    378 pages
    EISSN:2375-4702
    DOI:10.1145/3613597
    Issue’s Table of Contents

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 21 June 2024
    Online AM: 05 May 2023
    Accepted: 23 April 2023
    Revised: 06 April 2023
    Received: 31 January 2023
    Published in TALLIP Volume 23, Issue 6

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    Author Tags

    1. Advertising design
    2. product design from nature
    3. Unity3D development platform
    4. Web3D technology

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    • Social Science Achievement Evaluation Committee of Hunan Province: Research on Ethical Orientation of Commercial Advertising Under the Background of Strong Culture Province

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