skip to main content
10.1145/3599589.3599608acmotherconferencesArticle/Chapter ViewAbstractPublication PagesicmipConference Proceedingsconference-collections
research-article

Research on the Sudden Scientific Public Opinion Theme Map and Science Communication Path Method in the Sina Weibo: Case on "2022 Nobel Prize in Physics"

Authors Info & Claims
Published:11 August 2023Publication History

ABSTRACT

This research takes sudden scientific public opinion events as the research object, and constructs a public opinion map using LDA, network analysis, and Sankey diagrams. Through methods such as topic division, latent semantic association, and semantic flow, the influence of key words on topics in scientific public opinion is analyzed. The flowing associated words are associated with the source of propagation, and the evolution of scientific communication paths is displayed using knowledge graph visualization. Optimized strategies are proposed for semantic ambiguity, displacement of intermediate nodes, and key user nodes discovered in scientific communication.

References

  1. Shijing Huang, Chuanhui Wu, Qinjian Yuan, and Jingran Xia. 2022. Research on the Temporal and Spatial Evolution of Public Opinion in Public Health Emergencies Based on Sentiment Analysis. Information Science, 06(40), 149–159. https://doi.org/10.13833/j.issn.1007-7634.2022.06.019.Google ScholarGoogle ScholarCross RefCross Ref
  2. Jinling Jiang, Weibo's Revenue Reached US$2.26 Billion in 2021, and Its User Magnitude and Activity Have Increased. (2022, March 3). JIEMIAN. https://baijiahao.baidu.com/s?id=1726274843200311246&wfr=spider&for=pc.Google ScholarGoogle Scholar
  3. Weibo Hot Search Search Engine. (2022, October 25). Sina Weibo. https://weibo.zhaoyizhe.com.Google ScholarGoogle Scholar
  4. Jiangbin Jin, Sujia Jiang, and Anfan Chen. The Effect of Science Communication on New Media Platforms: A Study Based on WeChat Public Accounts. (2017). Journal of China University of Geosciences (Social Science), 217, 13. https://doi.org/10.16493/j.cnki.42-1627/c.2017.02.012.Google ScholarGoogle ScholarCross RefCross Ref
  5. Di Zhang, Tong Tong, and Zhen Shi. The Effect of Science Communication on New Media Platforms: A Study Based on WeChat Public Accounts. (2021). Chinese Journal of Journalism & Communication, 2, 107–122. https://doi.org/10.13495/j.cnki.cjjc.2021.03.006.Google ScholarGoogle ScholarCross RefCross Ref
  6. Boyd&Ellison,2007;Boykoff,2011;Gieryn,1999;Spartz,Su,Griffin,Brossard&Dunwoody,2015. https://doi.org/10.13366/j.dik.2015.01.116.Google ScholarGoogle ScholarCross RefCross Ref
  7. Zefei Lin, and Shiyan Ou. Research on Chinese Named Entity Linking Method for Multi-Feature Fusion. (2019). Information Science, 01, 68–78.Google ScholarGoogle Scholar
  8. Jinghao Chen, and Gang LI. The Process of Disseminating Online Public Opinion in Online Media for Public Emergencies. (2015). Document,Information & Knowledge, 01, 116–123. https://doi.org/10.13366/j.dik.2015.01.116.Google ScholarGoogle ScholarCross RefCross Ref
  9. Lancheng Wang, and Guozhe Lou. Research on Network Public Opinion Management Method and Practice Based on Knowledge Graph. (2020). Information Studies:Theory & Application, 06, 97–101. https://doi.org/10.16353/j.cnki.1000-7490.2020.06.015.Google ScholarGoogle ScholarCross RefCross Ref
  10. Collins, R. (2017). INTERACTION RITUAL CHAINS. The Commercial Press.Google ScholarGoogle Scholar
  11. Jingqun Fan, Pengpeng Jia, Feng Zhang, and Guangmang Peng. Research on the Propagation Pattern of Controversial Scientific Topics on Social Media: A Case Study of Sina Weibo in the “Golden Rice Incident.” (2013). Journalism & Communication, 11, 106–116+128.Google ScholarGoogle Scholar
  12. Huajie Liu. (2009). Three Models and Three Stages of Science Communication. Studies on Science Popularization, 02(4), 10–18. https://doi.org/10.19293/j.cnki.1673-8357.2009.02.003.Google ScholarGoogle ScholarCross RefCross Ref
  13. Dapeng Wang, Hepeng Jia, Ou Wu, and Qi Zhong. New Momentum of Science Communication in the Era of Online Self-Media: Taking “Internet Celebrity” Scientists as an Example. (2018). Journalism Review, 10, 47–56. https://doi.org/10.16057/j.cnki.31-1171/g2.2018.10.010.Google ScholarGoogle ScholarCross RefCross Ref
  14. Wanlian Li, and Hanguang Gao. Research on the Mechanism of Generating Public Opinion Heat in the Network of Public Emergencies: A Qualitative Comparative Analysis of Fuzzy Set Based on 48 Cases. (2020). Journal of Information, 39(7), 7.Google ScholarGoogle Scholar
  15. Peiyou Chen, and Tiantian Hou. Research on Public Opinion Risk Early Warning of Social Network Based on ANP-Gray Fuzzy Social Network: Taking “Chongqing Bus Crashing Incident” as an Example. (2019). Information Science, 05, 115–120. https://doi.org/10.13833/j.issn.1007-7634.2019.05.019.Google ScholarGoogle ScholarCross RefCross Ref
  16. Jelodar H , Wang Y , and Yuan C. Latent Dirichlet allocation (LDA) and topic modeling: models, applications, a survey. (2019) Springer US. 11.Google ScholarGoogle Scholar
  17. Wan J. Topic Model Based on MixtureLDA in Microblog Platform. (2017). Journal of Nanjing Normal University (Engineering and Technology Edition).Google ScholarGoogle Scholar
  18. Yu Zhang. Research on Network Public Opinion from the Perspective of Complexity Science. (2018). Youth Journalist, 14, 4–5. https://doi.org/10.15997/j.cnki.qnjz.2018.14.002.Google ScholarGoogle ScholarCross RefCross Ref
  19. Tingting Jiang, Weidong Xiao, Chong Zhang, and Fu Ge. Text Visualization Method of Time Series Based on Sankey Diagram. Application Research of Computers 33, no. 9 (2016): 2683–2687+2692.Google ScholarGoogle Scholar
  20. Shuiping Liu, Yuanyuan Liang. Psychology of Rumor. (2003). Liaoning Publish.Google ScholarGoogle Scholar
  21. Hongmei Bao. Science Communication Research in the New Media Environment. (2020). Inner Mongolia Social Sciences, 04, 199–205. https://doi.org/10.14137/j.cnki.issn1003-5281.2020.04.027.Google ScholarGoogle ScholarCross RefCross Ref
  22. Hongyu Wan, Jidong Zhao, and Wenhao Liu. Research on Academic Information Dissemination Mode from the Perspective of Social Media. (2020). Library Theory and Practice, 03, 79–84+117.Google ScholarGoogle Scholar
  23. Huihui Han, Weitao Li, Jianping Wang, Dian Jiao, and Baishun Sun. Encoding—Semantic Segmentation of Decoding Structures. (2020). Journal of Image and Graphics, 02, 255–266.Google ScholarGoogle Scholar
  24. Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet. The People’ s Choice. How the Voter Makes up His Mind in a Presidential Campaign. (2012). China Renmin University Press.Google ScholarGoogle Scholar
  25. Xiaojing Lu, and Yongchun Yao. The Problems and Countermeasures of Integrated Media Communication from the Perspective of “Gatekeeper” Theory: Taking Douyin News Short Videos as an Example. (2021). View on Publishing, 19, 74–77. https://doi.org/10.16491/j.cnki.cn45-1216/g2.2021.19.019.Google ScholarGoogle ScholarCross RefCross Ref
  26. Guoyan Wang, Yuqin Yang, and Xinyi Jin. Scientists in Science Communication: Value, Relationships and Empowerment. (2022). Studies in Science of Science, 10, 1729–1736.Google ScholarGoogle Scholar
  27. Finch D.Deephouse D, and Varella P. Examining an Individual's Legitimacy Judgement Using the Value-Attitude System: The Role of Environment and Economic Values and Source Credibility. (2015). Journal of Business Ethics, 02(127), 256–281.Google ScholarGoogle Scholar

Index Terms

  1. Research on the Sudden Scientific Public Opinion Theme Map and Science Communication Path Method in the Sina Weibo: Case on "2022 Nobel Prize in Physics"

    Recommendations

    Comments

    Login options

    Check if you have access through your login credentials or your institution to get full access on this article.

    Sign in
    • Published in

      cover image ACM Other conferences
      ICMIP '23: Proceedings of the 2023 8th International Conference on Multimedia and Image Processing
      April 2023
      131 pages
      ISBN:9781450399586
      DOI:10.1145/3599589

      Copyright © 2023 ACM

      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

      Publisher

      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 11 August 2023

      Permissions

      Request permissions about this article.

      Request Permissions

      Check for updates

      Qualifiers

      • research-article
      • Research
      • Refereed limited
    • Article Metrics

      • Downloads (Last 12 months)19
      • Downloads (Last 6 weeks)2

      Other Metrics

    PDF Format

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    HTML Format

    View this article in HTML Format .

    View HTML Format