Research on the impact of influencers on audiences' intention to follow
Abstract
References
Index Terms
- Research on the impact of influencers on audiences' intention to follow
Recommendations
A Study on the Impact of Instagram Influencers Endorsement to Purchase Intention Beauty Brand
Human-Computer InteractionAbstractAs social media becomes mainstream in our society, Instagram has become a platform for reaching potential customers. Companies partner with Instagram influencers to promote their products. This study investigates Instagram influencer impact on ...
A sentiment analysis of audiences on twitter: who is the positive or negative audience of popular twitterers?
ICHIT'11: Proceedings of the 5th international conference on Convergence and hybrid information technologyMicroblogging is a new informal communication medium of blogging that differs from a traditional blog in which content is much shorter. Microbloggers post about topics that describe their current status. Twitter is a popular microblogging service and ...
Classification of Twitter follow links based on the followers' intention
SAC '15: Proceedings of the 30th Annual ACM Symposium on Applied ComputingIn Twitter, a user follows other users for various purposes, e.g., for information gathering, for personal communication, and for reading a chat by celebrities. As a result, the intention of followers behind follow links is different from case to case. ...
Comments
Information & Contributors
Information
Published In
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Check for updates
Qualifiers
- Research-article
- Research
- Refereed limited
Funding Sources
Conference
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 67Total Downloads
- Downloads (Last 12 months)64
- Downloads (Last 6 weeks)10
Other Metrics
Citations
View Options
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign inFull Access
View options
View or Download as a PDF file.
PDFeReader
View online with eReader.
eReaderHTML Format
View this article in HTML Format.
HTML Format