Chu-Yen Lee
ABSTRACT
The volume of restaurant in Taiwan is increasing every year. So, chain restaurant faces a high pressure to compete with their competitor. The goal of this work is to build a novel framework to evaluate competitiveness of chain restaurant in Taiwan. In the case study, eight criteria have been arranged to evaluate competitiveness of five chain restaurants. In the final section, the advantage of framework has been discussed and the improvement direction of proposed framework has been taken over as ending.
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Index Terms
- Chain Restaurant Financial and Operational Competitiveness Evaluation with Linguistic MULTIMOORA and Entropy Method
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