SHISHI QIN
ABSTRACT
In the context of healthy living, the rapidly growing consumption of liquid milk has caused dairy companies to emerge one after another, and it has also brought greater competition to dairy companies. How dairy companies retain their original customers and attract more customers is an ongoing issue. The key to healthy development. This article uses the CCSI model to select Yili, a mature dairy company, as a case study to conduct empirical research. It uses the SEM structural equation model to analyze the factors that affect customer satisfaction. The research shows that improving Yili's brand image and customer perceived quality are the key to improving Yili's corporate liquid quality. The key to customer satisfaction for dairy products.
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Index Terms
- Research on Customer Satisfaction of Y Company's Liquid Milk Products Based on CCSI Model
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