Correlation Between Social Media and Non-Technical Business Process Management in Small and Medium Enterprises
Authors: 
Sharfina Febbi Handayani, Lolanda Hamim Annisa, Nanda Kurnia Wardati, Rachmah Agus PutriAuthors Info & Claims
Sharfina Febbi Handayani, Lolanda Hamim Annisa, Nanda Kurnia Wardati, Rachmah Agus PutriAuthors Info & ClaimsPages 489 - 497
Abstract
Small and Medium Enterprises (SMEs) have an essential role in economic development, so business people must be able to adapt to market and technology developments. Regarding the issue of the implementation of information technology, one of the innovations currently widely used in SMEs is the implementation of social media, so it is important to identify aspects of social media usage. Previous theoretical and empirical evidence has revealed that the Technology-Organizational-Environment (TOE) framework has become a popular model for examining various issues of implementing information technology innovations and finding antecedents in the information systems domain. Besides the implementation of social media, the existence of Business Process Management (BPM) in SMEs plays an important role in maintaining the efficiency and effectiveness of the organization's operations. BPM is an involved process and requires many technical and non-technical capability aspects. Most previous research focused on the technical capability aspects of business processes less successfully applied in Indonesian SME conditions. This study aims to analyze the non-technical capabilities of BPM that have yet to be studied in previous research. The data was collected by analyzing the results of interviews and observations on two garment SMEs in Surabaya, Indonesia. The contribution of this research is to provide new knowledge and studies on the relationship of the non-technical capabilities of BPM to the implementation of social media in SMEs. The results show the linkage between non-technical capabilities aspects and the implementation of social media in information search and sharing, marketing and branding, and playing an important role in customer relations.
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- Correlation Between Social Media and Non-Technical Business Process Management in Small and Medium Enterprises
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Published: 27 December 2023
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