Yuanyang Zuo
ABSTRACT
Automobiles have gradually transformed from being mere means of transportation to becoming information-carrying entities second only to mobile devices. The scientific research on automotive products should not solely prioritize the technological applications of intelligent cockpits but should also contemplate the values and ethics in cockpit visual design. Ethical issues arising from technology form an integral concern within the attributes of intelligent cockpit artifacts. This paper conducts an analysis of the relationship between phenomena and essence, aiming to achieve a better understanding of the essence and principles of things by delving beyond surface appearances. It investigates the values and ethical considerations in the visual information design of intelligent vehicle cockpits, while also analyzing their value composition and equilibrium. Ultimately, the study concludes that the value equilibrium of intelligent cockpit visual interaction information design primarily encompasses designer value, user value, governmental value, and producer value. Within ethical objectives, designers should take a leading role, driving producers, governments, and users to collectively manifest their value and responsibility, thereby engendering a design outcome through the collaborative engagement of diverse stakeholders and enabling multifaceted societal oversight.
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