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In-App Advertising Stress: A Mixed-Methods Study on In-App Stressors and Coping Strategies

Published: 29 May 2024 Publication History

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cover image ACM Conferences
SIGMIS-CPR '24: Proceedings of the 2024 Computers and People Research Conference
May 2024
184 pages
ISBN:9798400704772
DOI:10.1145/3632634
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 29 May 2024

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Author Tags

  1. Mixed-methods
  2. marketing stress
  3. qualitative comparative analysis (QCA)
  4. technostress

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  • Extended-abstract
  • Research
  • Refereed limited

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SIGMIS-CPR '24
Sponsor:
SIGMIS-CPR '24: 2024 Computers and People Research Conference
May 29 - June 1, 2024
TN, Murfreesboro, USA

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Overall Acceptance Rate 300 of 480 submissions, 63%

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