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View all- Nyamekye MAgbemabiese GMahmoud MAnim PArthur ESraha GQuansah F(2024)Exploring the Transformative Role of ChatGPT in MarketingRevolutionizing the Service Industry Wth OpenAI Models10.4018/979-8-3693-1239-1.ch006(146-169)Online publication date: 31-May-2024