Shan Liang
ABSTRACT
In recent years, in order to drive poverty alleviation and achieve rural revitalization, Enshi region has vigorously developed rural tourism and rural tourism homestay. Understanding and studying the perception of tourists towards homestay is crucial for the development of rural tourism homestay. This article starts from the perspective of tourist perception and conducts research on rural tourism homestay in Enshi. Using IPA analysis method, five measurement index systems of tourist perceived value are constructed-service value, convenience value, environmental value, convenience value, and emotional value. Combined with IPA quadrant diagram analysis, the performance of each index in terms of importance and satisfaction is obtained. The study reveals the problems existing in rural tourism homestay in Enshi Prefecture, providing constructive suggestions and strategies for the development of rural tourism homestay in Enshi Prefecture, with the aim of assisting in the sustainable development of rural tourism homestay in Enshi Prefecture and promoting rural revitalization.
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