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Design and Implementation of a New Retail Marketing Service System Based on Cloud Data

Published: 06 May 2024 Publication History

Abstract

With the arrival of the new retail era, market competition has become increasingly fierce. The new retail era requires enterprises to have better service capabilities, and how to provide consumers with better experiences has become a key issue that enterprises need to pay attention to in their transformation and development. The article proposed a new retail marketing service system design scheme based on cloud data, which integrated and managed data information using cloud data technology. Through personalized marketing services, the consumer awareness and favorability towards products are enhanced, thereby enabling enterprises to gain more market share and achieve economic and social benefits. The results showed that the processing efficiency of the new retail marketing service system based on cloud data reached up to 92.5%. After putting the system into practical use, it has also achieved a good response, which can effectively enhance the market competitiveness of the using enterprise.

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Shobeiri, Ebrahim, Mostafa Khajeh, and Rasoul Saanavi Fard. "The new model of marketing communication and its effect on buying behavior (case study: online retail)." Strategic Studies of Jurisprudence and Law 5.2 (2023): 69-86.
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Rejeb, Abderahman, Karim Rejeb, and Horst Treiblmaier. "How augmented reality impacts retail marketing: A state-of-the-art review from a consumer perspective." Journal of Strategic Marketing 31.3 (2023): 718-748.
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  1. Design and Implementation of a New Retail Marketing Service System Based on Cloud Data

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    BDMIP '23: Proceedings of the 2023 International Conference on Big Data Mining and Information Processing
    November 2023
    223 pages
    ISBN:9798400709166
    DOI:10.1145/3645279
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 06 May 2024

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    Author Tags

    1. Cloud Data
    2. Integrated Marketing
    3. New Retail Marketing
    4. Service System Design

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    • Research-article
    • Research
    • Refereed limited

    Funding Sources

    • 2022 Annual Project of the Fourteenth Five Year Plan for National Business Education, Training and Scientific Research ?Research on collaborative cultivation of data thinking and data analysis ability of new business talents in the context of big data? (Item No SKKT-22064)

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    BDMIP '23

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