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Blockchain and Artificial Intelligence in Food Industry - Case Analysis of Ripe.Io Firm

Published: 13 May 2024 Publication History

Abstract

Abstract. Technological advancement has made the world view from a different angle. One such innovation is blockchain technology. With its unique feature, it has made a lot of invisible things to be visible. The technology created a buzz in finance in the name of bitcoins. Blockchain technology has been involved in other sectors, but its involvement in agrifood sectors is limited. This research paper deals with the one Agrifood tech company of ripe.io firm employing blockchain in their process. The research paper will deal with the strategic tools of the firm, like the Canvas business model, SWOT, and PESTEL analysis. The study's sample design is a non-random sampling nature, and data were collected from primary and secondary sources. Results show that Ripe.io is helping connect various farmers into an organization and delivering quality products to the customer, incorporating blockchain into their entire process.

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  • (2025)Assessing Consumer Trust and Perception in Online Food MarketplacesInnovative Trends Shaping Food Marketing and Consumption10.4018/979-8-3693-8542-5.ch015(375-394)Online publication date: 17-Jan-2025

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ICIMMI '23: Proceedings of the 5th International Conference on Information Management & Machine Intelligence
November 2023
1215 pages
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Published: 13 May 2024

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Author Tags

  1. AI
  2. Blockchain
  3. Case Analysis
  4. Food Industry
  5. Ripe.Io

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  • (2025)Assessing Consumer Trust and Perception in Online Food MarketplacesInnovative Trends Shaping Food Marketing and Consumption10.4018/979-8-3693-8542-5.ch015(375-394)Online publication date: 17-Jan-2025

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