Research on Broadband Customer Perception Prediction Based on the Customer Satisfaction Model
Authors: 
Jie Sun, Xiaoyan Ke, Chuchen HeAuthors Info & Claims
Jie Sun, Xiaoyan Ke, Chuchen HeAuthors Info & ClaimsPages 39 - 43
Abstract
Improving customer satisfaction is the key to communication operators' sustainable development and competitive advantage. In this paper, the Customer Perception Prediction Model uses the historical data of broadband customer perception and the correlation analysis of internal operating indicators to generate 6 dimensions as well as key index weights that affect customer perception, and finally predicts customer perception. By using the Customer Satisfaction Model to predict customer perception, enterprises can proactively find potentially dissatisfied customers then solve problems before customer complaining, thereby improving customer satisfaction and enhancing their own competitive advantages.
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Published In
December 2023
917 pages
ISBN:9798400716669
DOI:10.1145/3659211
Copyright © 2023 ACM.
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Association for Computing Machinery
New York, NY, United States
Publication History
Published: 29 May 2024
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- Refereed limited
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BDEIM 2023
BDEIM 2023: 2023 4th International Conference on Big Data Economy and Information Management
December 8 - 10, 2023
Zhengzhou, China
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