skip to main content
10.1145/3664647.3688996acmconferencesArticle/Chapter ViewAbstractPublication PagesmmConference Proceedingsconference-collections
introduction
Free access

SMP Challenge Summary: Social Media Prediction Challenge

Published: 28 October 2024 Publication History

Abstract

SMP Challenge is an annual challenge that seeks top research teams to develop innovative forecasting methods that can enhance social and business applications. We define and introduce the Social Media Popularity Prediction (SMPP) task that predicting the future popularity of a post made by a specific user at a given time on social media. This task is pivotal in various applications and scenarios, such as online advertising, social recommendations, post ranking, and demand forecasting, etc. To motivate diverse perspectives of social media prediction researches, we built a large-scale benchmark Social Media Prediction Dataset (SMPD) that includes approximately 500K posts, along with associated 756 tags, visual-language data, and spatial-temporal information, and sourced from around 70K users and their profiles.
With participation and contribution from top teams worldwide, the challenge has seen continuous performance improvements in recent years, driven by technological advancements. For the latest information, leaderboard or online evaluation, please visit the SMP Challenge Homepage: www.smp-challenge.com.

References

[1]
Linda C. Ashar, JD. 2024. Social Media Impact: How Social Media Sites Affect Society. https://www.apu.apus.edu/area-of-study/business-and-management/ resources/how-social-media-sites-affect-society/
[2]
Junhong Chen, Dayong Liang, Zhanmo Zhu, Xiaojing Zhou, Zihan Ye, and Xiuyun Mo. 2019. Social media popularity prediction based on visual-textual features with xgboost. In Proceedings of ACM international conference on Multimedia (ACM . 2692--2696.
[3]
Weilong Chen, Feng Hong, Chenghao Huang, Shaoliang Zhang, RuiWang, Ruobing Xie, Feng Xia, Leyu Lin, Yanru Zhang, and Yan Wang. 2020. Curriculum Learning for Wide Multimedia-Based Transformer with Graph Target Detection. In Proceedings of ACM international conference on Multimedia (ACM MM). 4575--4579.
[4]
Weilong Chen, Chenghao Huang,Weimin Yuan, Xiaolu Chen,Wenhao Hu, Xinran Zhang, and Yanru Zhang. 2022. Title-and-Tag Contrastive Vision-and-Language Transformer for Social Media Popularity Prediction. In Proceedings of the 30th ACM International Conference on Multimedia. 7008--7012.
[5]
Xiaolu Chen,Weilong Chen, Chenghao Huang, Zhongjian Zhang, Lixin Duan, and Yanru Zhang. 2023. Double-Fine-Tuning Multi-Objective Vision-and-Language Transformer for Social Media Popularity Prediction. In Proceedings of the 31st ACM International Conference on Multimedia.
[6]
Keyan Ding, Ronggang Wang, and Shiqi Wang. 2019. Social media popularity prediction: A multiple feature fusion approach with deep neural networks. In Proceedings of ACM international conference on Multimedia (ACM MM). 2682-- 2686.
[7]
Emilio Ferrara, Roberto Interdonato, and Andrea Tagarelli. 2014. Online Popularity and Topical Interests Through the Lens of Instagram. In Proceedings of the 25th ACM Conference on Hypertext and Social Media (Santiago, Chile) (HT '14). 24--34.
[8]
Xiangnan He, Ming Gao, Min-Yen Kan, Yiqun Liu, and Kazunari Sugiyama. 2014. Predicting the popularity of web 2.0 items based on user comments. In Proceedings of International ACMSIGIR Conference on Research and Development in Information Retrieval. 233--242.
[9]
Ziliang He, Zijian He, JiahongWu, and Zhenguo Yang. 2019. Feature construction for posts and users combined with lightgbm for social media popularity prediction. In Proceedings of ACM international conference on Multimedia (ACM MM).
[10]
Chih-Chung Hsu, Li-Wei Kang, Chia-Yen Lee, Jun-Yi Lee, Zhong-Xuan Zhang, and Shao-Min Wu. 2019. Popularity prediction of social media based on multi-modal feature mining. In Proceedings of ACM international conference on Multimedia (ACM MM). 2687--2691.
[11]
Chih-Chung Hsu, Chia-Ming Lee, Xiu-Yu Hou, and Chi-Han Tsai. 2023. Gradient Boost Tree Network based on Extensive Feature Analysis for Popularity Prediction of Social Posts. In Proceedings of the 31st ACM International Conference on Multimedia.
[12]
Chih-Chung Hsu, Chia-Ming Lee, Yu-Fan Lin, Yi-Shiuan Chou, Chih-Yu Jian, and Chi-Han Tsai. 2024. Revisiting Vision-Language Features Adaptation and Inconsistency for Social Media Popularity Prediction. In Proceedings of the 32st ACM International Conference on Multimedia.
[13]
Chih-Chung Hsu, Chia-Yen Lee, Ting-Xuan Liao, Jun-Yi Lee, Tsai-Yne Hou, Ying- Chu Kuo, Jing-Wen Lin, Ching-Yi Hsueh, Zhong-Xuan Zhang, and Hsiang-Chin Chien. 2018. An iterative refinement approach for social media headline prediction. In Proceedings of ACM international conference on Multimedia (ACM .
[14]
Chih-Chung Hsu, Wen-Hai Tseng, Hao-Ting Yang, Chia-Hsiang Lin, and Chi- Hung Kao. 2020. Rethinking relation between model stacking and recurrent neural networks for social media prediction. In Proceedings of ACM international conference on Multimedia (ACM MM). 4585--4589.
[15]
Wenhao Hu, Weilong Chen, Weimin Yuan, Yan Wang, Shimin Cai, and Yanru Zhang. 2024. Dual-Stream Pre-Training Transformer to Enhance Multimodal Learning for Social Media Prediction. In Proceedings of the 32st ACM International Conference on Multimedia.
[16]
Feitao Huang, Junhong Chen, Zehang Lin, Peipei Kang, and Zhenguo Yang. 2018. Random forest exploiting post-related and user-related features for social media popularity prediction. In Proceedings of ACM international conference on Multimedia (ACM MM). 2013--2017.
[17]
Shoubin Kong, Qiaozhu Mei, Ling Feng, Fei Ye, and Zhe Zhao. 2014. Predicting bursts and popularity of hashtags in real-time. In Proceedings of the 37th international ACM SIGIR Conference on Research & development in Information Retrieval. 927--930.
[18]
Xin Lai, Yihong Zhang, and Wei Zhang. 2020. HyFea: Winning Solution to Social Media Popularity Prediction for Multimedia Grand Challenge 2020. In Proceedings of ACM international conference on Multimedia (ACM MM). 4565--4569.
[19]
Cheng Li, Yue Lu, Qiaozhu Mei, Dong Wang, and Sandeep Pandey. 2015. Clickthrough Prediction for Advertising in Twitter Timeline. In Proceedings of KDD.
[20]
Liuwu Li, Sihong Huang, Ziliang He, and Wenyin Liu. 2018. An effective textbased characterization combined with numerical features for social media headline prediction. In Proceedings of ACM international conference on Multimedia (ACM MM). 2003--2007.
[21]
Yu-Shi Lin and Anthony J.T. Lee. 2024. MMF: Winning Solution to Social Media Popularity Prediction Challenge 2024. In Proceedings of the 32st ACM International Conference on Multimedia.
[22]
Shijian Mao, Wudong Xi, Lei Yu, Gaotian Lü, Xingxing Xing, Xingchen Zhou, and Wei Wan. 2023. Enhanced CatBoost with Stacking Features for Social Media Prediction. In Proceedings of the 31st ACM International Conference on Multimedia.
[23]
Travis Martin, Jake M Hofman, Amit Sharma, Ashton Anderson, and Duncan J Watts. 2016. Exploring limits to prediction in complex social systems. In Proceedings of International World Wide Web Conference (WWW).
[24]
Gabor Szabo and Bernardo A Huberman. 2010. Predicting the popularity of online content. Commun. ACM 53, 8 (2010), 80--88.
[25]
WebFX Team. 2024. 100 Social Media Statistics You Should Know for 2024. https://www.webfx.com/social-media/statistics/
[26]
Mingsheng Tu, Tianjiao Wan, Qisheng Xu, Xinhao Jiang, Kele Xu, and Cheng Yang. 2024. Higher-Order Vision-Language Alignment for Social Media Prediction. In Proceedings of the 32st ACM International Conference on Multimedia.
[27]
Kai Wang, Penghui Wang, Xin Chen, Qiushi Huang, Zhendong Mao, and Yongdong Zhang. 2020. A Feature Generalization Framework for Social Media Popularity Prediction. In Proceedings of ACM international conference on Multimedia (ACM MM). 4570--4574.
[28]
Chloe West and Chloe West. 2024. 50 Must-know Social Media Marketing Statistics for 2024. https://sproutsocial.com/insights/social-media-statistics/
[29]
Bo Wu, Wen-Huang Cheng, Peiye Liu, Bei Liu, Zhaoyang Zeng, and Jiebo Luo. 2019. SMP Challenge: An Overview of Social Media Prediction Challenge 2019. In Proceedings of the 27th ACM International Conference on Multimedia.
[30]
Bo Wu, Wen-Huang Cheng, Yongdong Zhang, and Tao Mei. 2016. Time Matters: Multi-scale Temporalization of Social Media Popularity. In Proceedings of the 2016 ACM on Multimedia Conference (ACM MM) (Amsterdam, The Netherlands).
[31]
Bo Wu, Wen-Huang Cheng, Yongdong Zhang, Huang Qiushi, Li Jintao, and Tao Mei. 2017. Sequential Prediction of Social Media Popularity with Deep Temporal Context Networks. In International Joint Conference on Artificial Intelligence (IJCAI) (Melbourne, Australia).
[32]
Bo Wu, Peiye Liu, Wen-Huang Cheng, Bei Liu, Zhaoyang Zeng, Jia Wang, Qiushi Huang, and Jiebo Luo. 2023. SMP Challenge: An Overview and Analysis of Social Media Prediction Challenge. In Proceedings of the 31th ACM International Conference on Multimedia.
[33]
Bo Wu, Tao Mei, Wen-Huang Cheng, and Yongdong Zhang. 2016. Unfolding Temporal Dynamics: Predicting Social Media Popularity Using Multi-scale Temporal Decomposition. In Proceedings of the Thirtieth AAAI Conference on Artificial Intelligence (AAAI) (Phoenix, Arizona).
[34]
Kele Xu, Zhimin Lin, Jianqiao Zhao, Peicang Shi, Wei Deng, and Huaimin Wang. 2020. Multimodal deep learning for social media popularity prediction with attention mechanism. In Proceedings of ACM international conference on Multimedia (ACM MM). 4580--4584.
[35]
Jaewon Yang and Jure Leskovec. 2011. Patterns of Temporal Variation in Online Media. In Proceedings of ACM International Conference on Web Search and Data Mining (WSDM).
[36]
Qingyuan Zhao, Murat A Erdogdu, Hera Y He, Anand Rajaraman, and Jure Leskovec. 2015. Seismic: A self-exciting point process model for predicting tweet popularity. In Proceedings of ACM SIGKDD Conference on Knowledge Discovery and Data Mining. 1513--1522.

Recommendations

Comments

Information & Contributors

Information

Published In

cover image ACM Conferences
MM '24: Proceedings of the 32nd ACM International Conference on Multimedia
October 2024
11719 pages
ISBN:9798400706868
DOI:10.1145/3664647
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

Sponsors

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 28 October 2024

Check for updates

Author Tags

  1. multimodal learning
  2. popularity prediction
  3. social multimedia

Qualifiers

  • Introduction

Conference

MM '24
Sponsor:
MM '24: The 32nd ACM International Conference on Multimedia
October 28 - November 1, 2024
Melbourne VIC, Australia

Acceptance Rates

MM '24 Paper Acceptance Rate 1,150 of 4,385 submissions, 26%;
Overall Acceptance Rate 2,145 of 8,556 submissions, 25%

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • 0
    Total Citations
  • 305
    Total Downloads
  • Downloads (Last 12 months)305
  • Downloads (Last 6 weeks)178
Reflects downloads up to 05 Mar 2025

Other Metrics

Citations

View Options

View options

PDF

View or Download as a PDF file.

PDF

eReader

View online with eReader.

eReader

Login options

Figures

Tables

Media

Share

Share

Share this Publication link

Share on social media