Paying Customer, not Necessarily a Retained Customer in Freemium Games
Abstract
Supplemental Material
- Download
- 89.44 MB
References
Index Terms
- Paying Customer, not Necessarily a Retained Customer in Freemium Games
Recommendations
Why do people play location-based augmented reality games: A study on Pokémon GO
AbstractPokémon GO brought the location-based augmented reality games into the mainstream. To understand why people play these games, we created an online survey (n = 2612) with open questions about the reasons to start, continue, and quit ...
Highlights- The Pokémon franchise and fandom were the most common reasons to adopt Pokémon GO.
"Wow another fake game from YouTube ad": Unpacking Fake Games Through a Mixed-Methods Investigation
CHI PLAYMobile games have become highly popular and profitable. While much work has been done to understand deceptive patterns of games and some unethical practices they apply, little is known about fake games, an emergent phenomenon in mobile gaming. To answer ...
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
This study attempts to answer a basic customer management dilemma facing firms: when should the firm use behavior-based pricing BBP to discriminate between its own and competitors' customers in a competitive market? If BBP is profitable, when should the ...
Comments
Information & Contributors
Information
Published In

Sponsors
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Check for updates
Author Tags
Qualifiers
- Research-article
- Research
- Refereed limited
Funding Sources
- Leaders in Industry-university Cooperation 3.0 Project
Conference
Acceptance Rates
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 139Total Downloads
- Downloads (Last 12 months)139
- Downloads (Last 6 weeks)47
Other Metrics
Citations
View Options
View options
View or Download as a PDF file.
PDFeReader
View online with eReader.
eReaderHTML Format
View this article in HTML Format.
HTML FormatLogin options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in