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Research highlights Direct marketing is an effective marketing method. Direct marketing could provide exclusive products and services for specific consumers. This study analyzes consumer adumbration, lifestyle habits and purchasing behavior using data ...
With behavior-based pricing BBP, firms use customers' purchase history data to price discriminate between past and new customers. Prior research has examined BBP in a non-channel setting. In this paper, we investigate BBP in a channel setting in which ...
Targeted marketing strategy is a prominent topic that has received substantial attention from both industries and academia. Market segmentation is a widely used approach in investigating the heterogeneity of customer buying behavior and profitability. It ...
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