Recommendations
Factors and effects of information credibility
ICEC '07: Proceedings of the ninth international conference on Electronic commerceWebsite success hinges on how credible the consumers consider the information on the website. Unless consumers believe the website's information is credible, they are not likely to be willing to act on the advice and will not develop loyalty to the ...
Impact of informational factors on online recommendation credibility
This study investigates the moderating effect of recommendation source credibility on the causal relationships between informational factors and recommendation credibility, as well as its moderating effect on the causal relationship between ...
Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations
Word-of-mouth (WOM) study is extended to the on-line context (eWOM) by examining the informational and normative determinants of the perceived credibility of on-line consumer recommendations. A survey of users of an on-line consumer discussion forum in ...
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