Suzy Czarkowski
ABSTRACT
As usability professionals, we know the appropriate methodology for incorporating usability into a product: define the user requirements; do task and workflow analysis; create a prototype; test the prototype on a sample of users; iterate the process, etc. Some of us have even been fortunate enough to put many of these methods into practice to design and deliver a usable product. However, how do usability professionals adhere to standard methodology when a company releases something new on its site every week or even every day? What kind of rapid usability methods are appropriate to fit into the Web lifecycle? How do we keep the business units from releasing something on the site just for the sake of keeping up with the competition, without any regard for its usability?
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