Gaurav Tewari
ABSTRACT
We describe an intuitive, visual technique by which buyers of multi-attribute goods and services in electronic marketplaces can express their preferences, and receive real-time feedback about which transaction partners can most suitably meet their needs. Our work embodies a novel approach towards the visualization and conceptualization of multi-attribute spaces. Our system gives users the option of being able to iteratively refine their preferences based upon dynamically generated decision-support feedback.
- Brown, C. L., and West, P. M. Taken Out of Context: The Effects of Preference Formation on Consumers' Adaption to Change. Working Paper, Marketing Department, New York University (1997).Google Scholar
- Park, W. C., Jun, S. Y., and Macinnis, D. J. Choosing What I Want Versus Rejecting What I Do Not Want. Journal of Marketing Research 38(May 2000), 187-202.Google Scholar
- Tewari, G. and Maes, P. Design and Implementation of an Agent-Based Intermediary Infrastructure for Electronic Markets, in Proceedings of EC '00 (Minneapolis MN, October 2000), ACM Press. Google ScholarDigital Library
- Thaler, R. Mental Accounting and Consumer Choice. Marketing Science, 4 (Summer 1985), 199-210.Google ScholarDigital Library
Index Terms
- A visual preference-modeling and decision-support technique for buyers of multi-attribute products
Recommendations
Loyalty programs and dynamic consumer preference in online markets
With the rise of online retail markets, many online retailers are replicating the promotion strategies that offline retailers have used without a clear understanding of whether these strategies will deliver similar results in online markets. In ...
Research Note---The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
Online word-of-mouth (WOM) such as consumer opinions, user experiences, and product reviews has become a major information source in consumer purchase decisions. Prior research on online WOM effect has focused mostly on low-involvement products such as ...
A randomized pricing decision support system in electronic commerce
The Internet has provided great convenience for online shoppers and has presented unprecedented opportunities for online retailers to understand their customers. Getting the pricing right has emerged as one of the ultimate keys to the success of ...
Comments