Frankie Chung
ABSTRACT
This TVC, for release in China, utilised both CGI plus miniature models set in a festive surrounding in China. An Asian version of the Polar Bear was the aspiration...but with a distinctive Chinese feel, hence the introduction of the magical clay doll family.The miniature city was built and consequently shot by motion control. The CGI clay dolls were animated giving a stop-motion look and feel. The whole production, including CGI, miniatures, and motion control, utilised 4 weeks production time.CGI software: LightWave, AfterEffects. Copyright held by creator.
Supplemental Material
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